Brand articulation for Europe’s leading entertainment company

"The challenge for Certain was to collaborate with us in articulating our on air vision in the form of brand books. The team took a fresh, enthusiastic approach and tackled the brief with real rigour."

Toasty Kunheim
Design Manager, Sky

Certain worked with Sky to articulate the new brand direction for all of the entertainment channels on air. The outcome of the project was a series of beautiful and engaging brand books to be used internally across departments, and externally across the agency roster.

The project was an opportunity to trial our new model of collaborative co-creation, working seamlessly with the Sky internal teams to share assets and learnings throughout the delivery process.

Certain created guidelines for the whole Sky network, as well as specific channel guides for Sky Atlantic, Sky 1 and Sky Arts.


Channel rebrand went live on air in April 2016


4 Complex brand books went from briefing to sign off in just 2 months, as a result of close collaboration process between Sky & Certain throughout


Early feedback from Sky internal teams has showed increased levels of brand engagement and understanding with the help of the brand books